Affiliate marketing is a performance-based marketing strategy in which the affiliates only get paid when the product is sold. 81% of businesses use affiliate marketing to drive sales. Facebook is the largest social media platform with over 2.9 billion MAUs which makes it perfect for Facebook affiliate marketing.
In this blog post, we are breaking down.
- What is Facebook affiliate marketing, how does it work, and how to start doing it?
- Ways to promote your affiliate link on Facebook.
- Its pros and cons and much more.
What is Facebook Affiliate Marketing
Facebook affiliate marketing is an advertising strategy used by affiliates to promote their affiliate products.
Affiliates promote their affiliate product to the massive audience of Facebook. The main goal is to drive traffic to the merchant’s website and if they make a purchase the affiliate gets their commission.
How does Facebook affiliate marketing work?
- Affiliate share their affiliate link on Facebook.
- The customer clicks on that link and is redirected to the merchant’s website.
- The customer buys the product and the affiliate earns a commission.
Why Should You Start Facebook Affiliate Marketing
The reason you should start Facebook affiliate marketing is because it has 2.9 billion MAUs, which is 54.71% of the total number of internet users.
Facebook advertisement is well known for its advanced targeting capabilities. It allows you to target a diverse audience from specific demographics with precision.
It has an audience for every affiliate program, so you can promote almost every product on Facebook.
Steps to Start Facebook Affiliate Marketing
Here are the steps to start Facebook affiliate marketing.
Create a Facebook Page or Facebook Group
Instead of putting your affiliate links all over Facebook, it is better to create a Facebook page or a group.
What is a Facebook Page?
A Facebook page is a public space that allows businesses, organizations, individuals, and other entities to connect with their audience, share content, and engage in a more public manner.
Anyone with a Facebook ID can create a Facebook page. It also provides analytic tools which can track the performance of your page.
How to create a Facebook page?
The first step is to create a Facebook ID.
After that click on “Pages“.
Then click on “Create New Page“. On the right side, you can manage all the pages you have created.
Now fill information in the boxes and then click on “Create Page“.
What is a Facebook Group?
A Facebook group is a community for like-minded people with common interests, and goals. It can be created by any Facebook user.
On the Facebook page, only the admin can post content but in a Facebook group, every member of the group can post content and engage in discussions.
How to create a Facebook Group?
To Create a Facebook group first you need to create a Facebook ID.
Click on “Groups” which is located on the left side of the screen.
After that click on “Create New Group“.
Enter the Group name, choose privacy, and then click on “create“.
Build Your Audience
Create killer content to build your audience before applying to any affiliate program.
To build your audience you have to work on the 80/20 rule.
80% of the content should be entertaining with no promotional content.
20% of the content focuses on promotion.
Here are some tips to build your audience.
- Upload consistently.
- Create killer and shareable content.
- Make your content entertaining and engaging.
- Collaborate with other influencers in your niche.
You can also use paid advertisement to promote your content because Facebook’s organic reach is too slow. It takes a long time for a video to go viral on Facebook.
Facebook advertisements can target a diverse audience from specific demographics with precision. It allows you to target people based on their age, demographics, gender, interests, and much more.
You can build your audience using Facebook ads by targeting your target audience.
Facebook ads can cost a lot of money so make sure you join the high-paying affiliate programs to recover the spending on advertising.
Join Affiliate Program
Once you build your audience start joining affiliate programs that are relevant to your niche.
Before you join any affiliate program consider its commission rate, cookie duration, product quality, and payment method.
Join multiple affiliate programs to diversify your income don’t rely on one program.
When you do affiliate marketing on Facebook there are some red flags regarding some popular affiliate networks.
Facebook Affiliate Marketing with Amazon Associate
You can not promote Facebook posts that contain an Amazon affiliate link because Amazon does not allow this. If you start an ad campaign on a Facebook post that contains Amazon affiliate links and get caught by Amazon. It will lead you to be banned from the Amazon associate.
Instead, Create a website, write a product review on the product you are promoting, and strategically place your affiliate links to it.
After that either you can share that blog post on Facebook and run an ad campaign or you can create a Facebook post from that blog post and promote it on Facebook.
Facebook Affiliate Marketing on ClickBank
ClickBank is a popular affiliate network that can pay commissions to its affiliates as high as 75% on every successful sale.
The problem with ClickBank is that Facebook has marked all its links as harmful and unsafe.
You have to do the same with ClickBank too. First, create a website, write a product review, and place your ClickBank affiliate links strategically in the blog post.
Then promote that blog post on Facebook.
Where Can You Put Affiliate Links on Facebook?
On Facebook, you put your affiliate links in multiple places but don’t promote your affiliate links directly on Facebook.
Instead, create a website and add its URL in that place.
You can put your affiliate link in your page bio but remember to put your website link on that place that contains multiple affiliate links.
You can put your affiliate links in the post description. Either the post is a video, image or a reel.
You can also put your affiliate link in the comment section of reels and long-form videos. You can create product reviews or product comparison videos and pin their links in the comment section.
Pros and Cons of Affiliate Marketing on Facebook
Here are the pros and cons of affiliate marketing on Facebook.
Pros of Affiliate Marketing on Facebook
- Massive user base of 2.9 billion.
- Advanced advertising system that can target your audience precisely and accurately.
- Provide you with advanced analytic tools so you can track the performance of your campaign
- Facebook ads are cost-effective
- You can promote your content in any format. Whether it is video, image, live stream
Cons of Affiliate Marketing on Facebook
- Promoting affiliate links directly on Facebook comes with a lot of restrictions.
- Some niches on Facebook are highly competitive.
- Organic reach on Facebook is too slow.
- Risk of Ad account suspension if you violate any Facebook policy.
Should You Start Doing Affiliate Marketing on Facebook?
Yes, you can start doing affiliate marketing on Facebook but can you money out of it? If you are planning to do affiliate marketing on Facebook you should do it.
75.8% of affiliate marketers are using Facebook to promote products.
But you don’t have to do it directly on Facebook. First, create a website or landing page. write a product review blog post, put all your affiliate links strategically, and promote that on Facebook.
This way you will be driving all the traffic to your website first and then to the affiliate product. Your website will act as a bridge between the affiliate product and the customers.
Plus driving traffic to your website is also important because one change in Facebook’s algorithm can impact the visibility of your content and affiliate marketing business.
One problem is that Amazon and ClickBank affiliate links can also be not promoted by Facebook directly.
So yeah you should start doing Facebook affiliate marketing but you don’t have to promote content that contains affiliate links directly on Facebook.
Instead, promote your website or landing page URL that contains multiple affiliate product links.
Don’t start affiliate marketing on your personal Facebook account directly. Start it on a Facebook page or group.