How to Use ClickFunnels for Affiliate Marketing (2024)

Affiliate marketing is a good marketing strategy for businesses to promote their product or services without paying unless their product is sold.

So how do they do it? Well, they create an affiliate program, and individuals or entities known as affiliates join it and start promoting that business product or service for a commission. They only get paid when they make a sale.

There are many ways the affiliate promotes and sells the affiliate product but in this post, we will break down how you can use ClickFunnels for affiliate marketing.

What is ClickFunnels

ClickFunnels founded by Russell Brunson is a sale funnel builder that is designed to simplify the process of creating effective marketing funnels.

It is a user-friendly platform that allows marketers to create, design, and launch an effective sales funnel without the need for extensive coding and other expertise.

Benefits of Using ClickFunnels for Affiliate Marketing

ClickFunnels has numerous benefits for affiliate marketing. Here are the benefits of using ClickFunnels for Affiliate Marketing.

Easy Funnel Creation

ClickFunnels makes it easy to create and optimize a funnel without the need for coding knowledge and other technical expertise. With its drag-and-drop editor affiliates can build effective sale funnels that can guide and convert visitors into customers.

Professional Looking Page

You can create a visually appealing and professional-looking sales funnel on ClickFunnels. You can build trust and increase conversion by creating a professional-looking page because presentation matters.

Affiliate Marketing Tools

ClickFunnels provides you with advanced tracking tools to track the performance of your funnel. You can track traffic sources and conversion rates. You can leverage this data to find areas of improvement and to make an informed decision.

Integrated Email Marketing

ClickFunnels provides you with seamless integration with email marketing platforms. Allowing you to automate emails, create leads, and increase the chances of converting visitors into customers.

How to Create a ClickFunnels Account

ClickFunnels has three plans with different pricing. However, they also have a 14-day free trial. You can use that to get familiar with the platform

Here are the steps to create a ClickFunnels account.

Visit ClickFunnels.

Click on “Start your free trial today” or choose one of the three plans

Enter your full name and email address and then click continue.

After that input all the required information ClickFunnels wants from you.

Input your payment details and click on “Start my free trial”.

You will receive an email that will guide you to create a password.

After creating your account password log in to your ClickFunnels dashboard.

How to Use ClickFunnels for Affiliate Marketing (Step-by-Step Guides)

Here is how to use ClickFunnels for Affiliate Marketing.

Choose an Affiliate Product

Choosing a high-quality affiliate product is important for success in affiliate marketing.

It will help you build trust and credibility and can increase the chances of conversion.

If you choose a bad-quality product and start promoting it. It will generate sales for some time but after some time it will stop generating sales and your reputation as an affiliate marketer will also be damaged.

You may also experience returns which will impact your commission. Therefore choose a high-quality product.

The other reason you may not have conversion is that you may have chosen a product with no demand. People may visit your funnel but will not convert.

For example: If you want to sell a fidget spinner but as you can see the demand for it has been dead a long time ago.

google trends fidget spinner trend

So choose a product that has demand in the market.

Also, don’t choose a highly competitive product. Avoid promoting a product that has a lot of big players promoting it. As it will become very difficult for you to stand out and attract customers.

Now you might be thinking, so how do I choose a product for affiliate marketing?

Here is how to choose a product for affiliate marketing.

Choose a high-quality product with less competition and make sure the product has a consistent market demand throughout the year.

Also, check the commission rate before promoting it. If you are a beginner and just starting affiliate marketing you should promote products with low commission and high search volume or products with high commission with low search volume.

Don’t promote products with high commission and high search volume as they are too competitive and highly saturated.

Also, avoid promoting products with low search volume and low commission rates as they are bad for every marketer.

Build a Funnel on ClickFunnels for Affiliate Marketing

Building a funnel on ClickFunnels is easy due to its drag-and-drop editor.

Here is how you can build a funnel on ClickFunnel.

After you log in to the ClickFunnels dashboard click on “Funnels” and then click on “Build a new funnel”.

Now you can either create a custom funnel or browse the funnel marketplace for templates.

Build a Funnel on ClickFunnels

ClickFunnels provides a wide range of templates for different goals. It has templates for building email lists, sale funnel templates, and many more.

Select a template that is relevant to your affiliate marketing goals.

After that customize the template using the ClickFunnels drag-and-drop editor and place your affiliate link strategically.

Use high-quality and professional images of the product you are promoting. Write a detailed and convincing review of the product, and add a clear call to action button.

Make it simple and easy for your audience to buy the product, don’t create your funnel too complicated that will confuse your audience. Instead, create a simple funnel.

Connect ClickFunnels with your preferred email marketing platform to set up an automated email campaign. This step is important for building an email list, creating leads, and conversion.

Once you have their email address you can retarget those visitors who didn’t buy your affiliate product.

Use ClickFunnels tracking and analytic tools to monitor your funnel performance. You can use that data to find out in which part of the funnel people are exiting your funnel.

Don’t include many pages in your funnel, keep the funnel up to three pages or less don’t create a complicated funnel keep it as simple as possible.

Keep Your funnel pages up to date and make sure your funnel has accurate content about the product you are promoting.

Choose a Traffic Source

Choose one traffic source. Don’t choose multiple traffic sources unless you have a team. Choosing multiple traffic sources is good, you will have high traffic and high revenue but for that, you have to do a lot more work.

You can choose one traffic source at the start and then after some time, you can expand your traffic sources.

Here are some of the traffic sources you can leverage.

Social Media

You can leverage social media to drive traffic to your funnel and convert them into customers.

You can also run ads on social media platforms for quick exposure.

The problem with social media is that it is designed to surface fresh content and your content will do good at first but then after some time it will be lost in the feed.

You have to create content regularly on social media to maintain the traffic and conversion on your funnel.

Email Marketing

This is the most effective way to inform your audience about the latest updates.

Having an email list allows you to connect with your audience anytime.

You can also add an affiliate link directly in the email.

How can you build an email list?

To build an email list you have to offer your audience something valuable such free course, free ebook, or any other free thing when they sign up for your newsletter.


This is one of the best traffic sources you can have to drive traffic to your funnel.

You have to create a blog and cover topics around your affiliate product.

Generating organic traffic to your blog may take time but once your blog starts to rank it will drive consistent traffic to your funnel even tho you didn’t upload new content to your blog for months.


ClickFunnels is one of the best platforms to create a funnel. It provides users with seamless integration and templates. Its built-in drag-and-drop editor tool helps affiliates create, design, and launch a funnel without any coding knowledge or technical expertise.

Don’t create a complicated funnel because it will make your visitor confused, so make sure to create a simple funnel.

ClickFunnels also has tracking and analytics tools so you can monitor the performance of your funnel.

Further reading on Fam Guides: Read this blog post if you want to optimize a landing page for affiliate marketing.

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