Using Pinterest to promote and sell other entities or individuals’ products or services for a commission is called Pinterest affiliate marketing.
If you want to increase your affiliate sales you should use Pinterest because Pinterest users love to buy and 85% of weekly Pinterest users have made a purchase based on pins they saw on Pinterest.
In this post you will learn:
Why you should use Pinterest for affiliate marketing?
How can you use Pinterest for affiliate marketing?
Pros and Cons of Pinterest affiliate marketing and much more.
Why Should You Use Pinterest for Affiliate Marketing?
Another reason is that people visit Pinterest with the intent to browse, discover, and buy new products.
It is also link-friendly; you can put your affiliate links directly into your pins. This makes it easier for buyers to visit the merchant’s website which increases the purchase rate.
Pinterest content has a longer lifespan than any other social media platform. A well-optimized pin can generate traffic and clicks for an extended period.
You can also promote high-ticket affiliate products because 45% of US people with a household earning over 100k are on Pinterest.
How Does Pinterest Affiliate Marketing Works?
Pinterest is a link-friendly website so you can do affiliate marketing on it directly without the need of creating a website or landing page.
Click on “Create” and upload your pin. If you don’t have a pin you can always create it on Canva. The dimensions of Pinterest Pins are 1000 x 1500 pixels.
Once you have created your pin upload it to Pinterest and fill in all the boxes.
In the link section, you can either put an affiliate link or link to your own website or landing page.
When you put an affiliate link users will directly visit the Merchant’s website but if you put your website link then users will visit your website and then the Merchant’s website.
Your website will work as a bridge between Pinterest and the merchant website.
After that click on “Publish” to upload your pin.
Now when someone purchases the product through your affiliate link you will get a commission.
Pros of Direct Affiliate Links
It is a simple process, perfect for beginners who are just starting affiliate marketing.
You can generate a significant amount of affiliate income if you have a large following.
Cons of Direct Affiliate Links
It may impact the trust users have in your recommendations.
You may have a lower conversion rate.
Pros of Indirect Affiliate Links via a Website
Higher conversion rate.
You can provide additional information about the product you are promoting.
Cons of Indirect Affiliate Links via a Website
More work is required to do this.
How to Do Pinterest Affiliate Marketing
Here are the steps to start Pinterest affiliate marketing.
Optimize Your Profile
To optimize your profile first you need to create a Pinterest business account. A Pinterest business account will offer you additional features like analytics and to run an advertising campaign.
Fill out all the sections of your profile such as profile picture, username, and the about section. Use a professional photo that represents your brand or personal identity.
In the About section don’t use over complicated words just write what you do and what the account is about.
Add a link to your website in your profile to increase your visibility and drive traffic to it.
Keep your pins organized by creating boards on Pinterest that are relevant to your niche.
Pinterest boards help Pinterest to share your content with the relevant people searching for it.
Create an eye-catching and visually appealing design for your board cover.
Use a descriptive board title, it will give a clear idea to the user what they can expect in the board.
Write a detailed board description to help the user understand what this board is about.
Pin regularly to each board to keep them active.
Create High-Quality Pins
Pins are the first thing your audience will see, give them time to create pins. Create high-quality and visually appealing pins that will make users click on them.
Use high-quality images in your pins, and avoid blurry images.
Don’t use different colors and fonts for every pin instead use the same color and fonts for every pin to maintain consistent branding.
Add clear and concise text to your pins and use graphics and illustrations to enhance the visual appeal of the pin. Graphics and illustrations can grab the attention of users.
Make sure you highlight the product you are promoting in the pin.
Write a clear description and highlight the value the affiliate product can provide to its buyers. Use relevant keywords in the description that might a user use when searching for the product.
Disclose your affiliate relation with the product in the pin description.
Join Affiliate Program
Once you have built a sufficient number of followers start joining affiliate programs that are relevant to your niche.
Consider the following things before joining an affiliate program i.e. commission rate, cookie duration, company reputation, and payment method.
Choose affiliate products that are relevant to your niche, high quality, and can be genuinely recommended.
Here is how you can find an affiliate program.
You can find affiliate programs by searching them directly on Google. Simply enter the company name and add the keyword “affiliate program”.
You can also visit the company website and scroll to the bottom, you will find the link to its affiliate program.
Join a popular affiliate network i.e. Amazon Associates, ShareASale, Clickbank, and many more. These are affiliate networks with thousands of affiliate programs.
Pinterest Affiliate Marketing Tools
Here are the tools you would need for Pinterest affiliate marketing.
Canva for graphics designing and illustration.
You can create pins using Canva. It is a graphic designing tool that has a variety of fonts, pre-made pin templates, graphic elements, and customization options. Canva makes it easy to create professional-looking pins. It has both free and paid versions.
Optimize your pin timing with Tailwind.
Tailwind is a tool made for Pinterest and Instagram, it allows you to schedule your pins in advance and keeps your account active by posting them at your selected time. It also provides analytic tools to track the performance of your pins.
Affiliate Programs for Pinterest
Here are the best affiliate marketing programs for Pinterest.
Commission Rate: Varies
Cookie Duration: 24 Hours
Amazon has a vast variety of products and is widely used by affiliate marketers. On Amazon, you can get a commission for every product a person buys for 24 hours once he visits the Amazon platform through your affiliate link.
Etsy Affiliate Program
Commission Rate: 4%
Cookie Duration: 30 days
Etsy is popular for handmade, vintage, and unique products. The program’s strength lies in its extensive marketplace.
Tips for Success in Pinterest Affiliate Marketing
Here are the tips for success in Pinterest Affiliate Marketing.
Explore Pinterest Trends
Look for Pinterest trends in your niche as it is important to gain visibility in the platform. You can visit the Pinterest Trends website to discover trending keywords with insights. Create pins that align with the current trends on Pinterest. Use color, graphics, and trendy visuals.
Dont Violate Pinterest Policy
You can use affiliate links directly into your pins but make sure you are not using it in a spammy manner as it can harm the visibility of your pins. And also make sure you disclose your affiliate relation with the products.
Optimize your pins for SEO to increase your pins discoverability. Use keywords that are relevant to the product you are promoting in the pin and make sure the keyword has a high search volume.
Promote Quality Products
Promote products that are high quality and you genuinely believe are good. Promoting high-quality products to build trust with your audience.
Pros and Cons of Pinterest Affiliate Marketing
Here are the Pros and Cons of Pinterest Affiliate Marketing.
Pros of Pinterest Affiliate Marketing
People visit Pinterest with a commercial intent
You can also promote high-ticket affiliate products.
You can put affiliate links directly in Pinterest but make sure not in a spammy manner.
Pinterest pins have a longer life span.
Cons of Pinterest Affiliate Marketing
Policy change can affect the visibility of your content.
Pinterest allows affiliate links but make sure you don’t violate its policies.
It may not be suitable for all niches.
You need to have a graphic designing skills.
Some niches are highly competitive on Pinterest.
Pinterest affiliate marketing can be very profitable when done right. You can promote your blog post containing affiliate links and affiliate links directly on Pinterest.
People visiting Pinterest are constantly searching for new products to buy. To make yourself popular on Pinterest you have to upload regularly. You also need to have some graphic design skills to create pins.
Promoting affiliate links directly on Pinterest can be good for beginners but for long-term success, you need to have a website. That website would provide additional information about the product.
Having a website will help you establish expertise, build a loyal following, and provide value to your audience.