The podcast has gained popularity in the past few years. About 75% of adults watch podcasts, compared to 22% in 2010. You have started your podcast, and now it’s time to promote it. In this article, we will learn how to promote a podcast in 2023. Whether you are an experienced podcaster or just starting.
Promoting your podcast is essential for reaching a wider audience and making an impact. Today millions of podcasts are available and standing out of the crowd seems like a daunting task. But don’t worry we got you covered. By implementing the right podcast strategies you can elevate your podcast visibility and can attract loyal followers.
What are the best ways to promote and grow a Podcast?
Promoting and growing a podcast requires effort, patience, and consistency. You have to continuously explore new ways based on what work best for your podcast and target audience. Here is the list of the best ways to promote a podcast.
Optimize your podcast for search engines
Optimizing your podcast for search engines is a great way to promote it. You have to use relevant keywords that will help improve its visibility in search results. Here are some steps you can take.
Keyword Research: Do good keyword research to identify relevant and popular keywords related to your podcast topic. You can use tools like Ahraf, SEMrush, and MOZ keyword explorer to find out relevant keywords with a decent search volume.
Title: The title is the first thing people will see. Use relevant keywords in your podcast title and make sure to create a hook in the title that will convince people to click on it. Include your main keywords in the title.
Description: Write an engaging and informative keyword-rich description. Include your main keywords too within the description naturally to help the search engines understand the content. Avoid keyword stuffing as it can harm your SEO efforts.
Podcast Tags: Many podcast platforms allow users to add tags or categories to their podcasts. Use relevant keywords in the tags that best describe your podcast topic. Tags not only help listeners but also search engines categorize and discover your content easily.
Utilize social media
Social Media is a great way to promote your podcast, make short clips from your podcast, and upload them on popular social media platforms. Try to use hooks in those clips to attract the audience so that they can watch your full podcast.
Create a dedicated account: Create an account or page dedicated to your podcast on different social media. Promote your podcast on your social media account or page. Make short clips from your podcast and share them on social media.
Share updates and episode releases: Regularly update your audience about your new updates and episode release. Try to create a hook in those updates or episode releases so that it creates anticipation and captures the attention of your followers.
Engage with your audience: Create a good connection with your audience by engaging with them on social media. Encourage them to ask questions, provide feedback, topic suggestion for the future and even ask them to like, follow and share the podcast. Respond to your audience too, respond to their comments, messages, and mentions. It should be two-way communication.
Join relevant groups: Look for online groups on social media that align with your podcast target audience. Participate in discussions and share your knowledge with them and promote your podcast. Avoid excessive self-promotion and follow the group’s community guidelines
Collab with influencers and experts
Collaborate with influencers and experts to expand your reach and bring a new perspective to your episodes. Here are some steps on how to invite influential guests and make the most out of these collaborations.
Identify and reach out to guests: Research and identify your influential guest and reach out to them with a thoughtful and personalized invitation.
Provide benefit to your guest: To attract influencers as a guest to collab with you, highlight the benefit they can get from appearing in your podcast. Tell them that they will have an appearance to your audience and the opportunity to promote themselves. Show them that it is a win-win situation where both can expand their reach.
Be flexible with scheduling: Understand that influencers and experts have a busy schedule and are busy most of the time. You have to be flexible with your schedule and provide multiple schedule options from which they can choose. This shows respect for their time and secures their participation.
Prepare interview questions: Once the guest has accepted your invitation start preparing the interview questions in advance. Research the guest’s background and expertise to develop insightful and engaging questions. Create the episode structure for a smooth conversation. Share the interview question with the guest before the interview so that he can prepare and be comfortable with the questions.
Promote the Collab: Promote the episode on social media before uploading the full episode. Upload some teaser of the episode featuring the influential guest. Encourage the guest to share it with their audience too.
Maintain a positive relationship: Once the recording is complete, show gratitude for the guest’s participation. Share the episode with them and appreciate their participation. This will build a positive relationship and will open the doors for future collaborations and opportunities.
Collab with other podcasters
Collab with other podcasters is a great way to promote your podcast this way you will have exposure to their audience and will attract new listeners. Here are some tips to help you out.
Identify podcasts with a similar target audience: Look for other podcasts with a similar target audience and cover topics related to your niche.
Contact other podcasters: Once you point out a podcast, contact them. Tell them who you are, what value can you provide to their podcast, and how your podcast aligns with their audience interest, and ask for a collab. You can either invite them to your podcast or they can invite you to their podcast.
Offer mutual benefits: Show them how this collab will be beneficial for both. Explain how as a guest you can provide valuable insight and benefit to their podcast. This way you both will tap into each other audience and will expose your podcast to new listeners. It’s a win-win situation so try to collab with other podcasters.
If you secure a guest spot on another podcast, make sure to prepare thoroughly. During the interview, be sure to mention your podcast, its value proposition, and where listeners can find it but if you don’t secure a guest spot on another podcast or don’t hear back after your initial pitch, don’t be discouraged.
Create an email newsletter and encourage your audience to subscribe to that newsletter through your podcast, after that update them on the new episodes, special guests, or exclusive interviews. Here’s a step-by-step guide on how to do email marketing effectively.
Define your goal: Determine what you want to achieve with the email marketing campaign. It can be lead generation, building customers, or promoting a new product or service.
Choose an email marketing platform: Once you have created a permission-based email list through your website newsletter. Then choose an email marketing platform that suits your need. Some of the popular options are Mailchimp, Constant Contact, AWeber, and ConvertKit. These websites provide features like email templates, analytics, and more.
Create and Design your email: Create valuable and engaging content for your email. Use a mix of text, images, and videos to make your email visually appealing. Use the email marketing platforms template to match your brand identity. Make sure your email is mobile responsive as many users read email on their smartphones.
Write an appealing subject line: Write a short and attention-grabbing subject line that entices recipients to open the email. Avoid spammy and misleading subject lines as they can harm your reputation and deliverability.
Personalize and add CTA to your email: Address each of your recipients by their name and personalize the content to their preferences. Personalization helps establish a connection and improve the engagement rate. Also don’t forget to add a compelling call to action button and make sure the CTA is easy to follow.
Engage with your audience
Engaging with your audience is crucial for building a connection. Engage with your audience through social media, email, and live Q&A sessions to make a good connection with them, encourage your audience to ask questions, and provide feedback and topic suggestions for future episodes. Here are some tips to help you engage effectively.
Know your audience and be active on social media: Understand who is your audience, their interest, age, and more. This knowledge will help you tailor your content and communication style that resonate with them. Social media provides an excellent opportunity to engage with your audience directly. Regularly post engaging content, respond to comments and messages, and participate in discussions.
Encourage conversation: Encourage your audience to provide feedback, share their thoughts, ask questions, leave comments, and topic suggestions for the future, and the next guest they want to see at the podcast. Respond promptly and genuinely to their contributions.
Personalize your communication: Address your audience directly and make them feel valuable, Use their names to respond in the comments or messages.
Tell stories and ask questions: Share relevant stories with your audience. Stories create an emotional connection and make your content more relatable. Present thought-provoking questions to spark conversation. Encourage them to share their experiences and opinions too.
Guest blogs and article writing
To reach a wider audience one of the great ways is to contribute guest blogs or articles to websites and blogs within your podcast niche. By sharing your knowledge, expertise, and insights, You can not only establish yourself as an authority in your field but can also drive traffic toward your podcast.
When writing guest blogs and articles, focus on delivering high-quality, informative, and engaging content that is relevant to your target audience. Choose topics that align with your podcast niche. When writing guest blogs or articles strategically put links to your podcast. Including a link to your podcast website or landing page in the author bio.
By contributing to guest blogs and articles you tap into the established audience of the platform.
promoting and growing a podcast in 2023 requires a multi-faceted approach that combines effective SEO techniques, social media engagement, collaborations with influencers and other podcasters, email marketing, and guest blogging. By following these strategies, you can increase your podcast’s visibility and attract a wider audience.
Promoting a Podcast requires effort and patience, try to publish your podcasts on a daily basis or weekly basis but make sure your audience knows when you will be uploading and try to be consistent because consistency is the key. Continuously explore new ways and strategies based on what works best for your podcast and target audience.
Remember, consistency, high-quality content, and engaging storytelling are essential for retaining listeners and attracting new ones. Implementing a combination of these strategies will help you promote your podcast effectively and grow your audience over time.