9 Best Sports Affiliate Programs Of 2024

Welcome to the exciting world of sports affiliate programs, where enthusiasts and marketers alike can capitalize on the passion surrounding various sports activities. The overall sports industry is worth about $512.14 billion in 2024

In this article, we’ll explore some of the best sports affiliate programs that not only offer commissions but also match the diverse interests of sports enthusiasts.

Best Sports Affiliate Programs

Here is the list of the best sports affiliate program

  • Decathlon
  • Puma
  • Fanatics
  • Nike
  • Adidas
  • Wiggle
  • Columbia Sportswear
  • Champs Sports
  • SurfStitch


Decathlon was founded in 1976 in Lille, France, and is a renowned multinational retailer specializing in sports equipment and activewear.

Decathlon Offers a vast range of sports products covering over 80 sports, ranging from cycling and running to team sports and outdoor activities.

Decathlon focuses on innovation, with dedicated research and development to create cutting-edge sports gear and equipment.

They promote the idea of making sports accessible to everyone, regardless of age or skill level, matching their mission to encourage an active lifestyle.

The Decathlon affiliate program has a 10% commission rate and a 30-Days cookie duration.

URL: Decathlon Affiliate Program

Commission rate: 10%

Cookie Duration: 30-Days


  • Affordable
  • Diverse Range
  • Global Presence


  • Limited High-End Options


Puma was founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany. Globally recognized for its sportswear, footwear, and accessories, Puma is a leading athletic brand with a strong emphasis on performance and style.

The brand’s iconic leaping Puma logo reflects its commitment to agility and dynamic sportsmanship.

Puma is known for high-profile collaborations with celebrities, designers, and athletes, bringing a unique and fashionable edge to its products.

Many world-class athletes endorse Puma, contributing to the brand’s reputation for quality and innovation in the world of sports.

Balancing lifestyle and performance products, Puma appeals to a broad audience, from athletes seeking high-performance gear to fashion-conscious individuals embracing athleisure trends.

Puma affiliate program has a 4-10% commission rate and a 14-Days cookie duration.

URL: Puma Affiliate Program

Commission rate: 4-10%

Cookie Duration: 14-Days


  • Stylish
  • Performance
  • Global Brand


  • Limited High-Performance Gear


Fanatics was founded in 1995 by Alan Trager in Jacksonville, Florida, USA. Fanatics is a major player in the sports merchandise industry, specializing in the production and sale of licensed sports apparel, gear, and memorabilia.

Works closely with a wide range of sports teams, leagues, and organizations to provide fans with a wide selection of officially licensed products.

Operates an online retail platform, offering fans a convenient way to purchase authentic sports merchandise from various teams and leagues.

Often releases exclusive and limited-edition collections, creating a sense of exclusivity for fans and collectors.

The fanatics affiliate program has a 7-day cookie duration and a commission rate of 8%.

URL: Fanatics Affiliate Program

Commission rate: 8%

Cookie Duration: 7-Days


  • Licensed Merchandise
  • Broad Selection


  • Limited to Fan Merchandise


Nike was founded on January 25, 1964, by Bill Bowerman and Phil Knight as Blue Ribbon Sports, later officially becoming Nike, Inc. Nike is a multinational corporation known for its dominance in the athletic footwear, apparel, equipment, and accessories market.

The iconic Nike Swoosh logo is one of the most recognized and celebrated symbols in the world, symbolizing movement, speed, and athletic excellence.

The famous “Just Do It” slogan of Nike encourages individuals to overcome obstacles and pursue their goals, both in sports and in life.

The Nike affiliate program has a commission rate of 11% and a 30-Days cookie duration.

URL: Nike Affiliate Program

Commission rate: 11%

Cookie Duration: 30-Days


  • Innovation
  • Athlete Endorsements
  • Cultural Impact


  • Premium Pricing


Adidas was founded on August 18, 1949, by Adolf Dassler in Herzogenaurach, Germany. Adidas is a renowned multinational corporation specializing in athletic and lifestyle products, including footwear, apparel, and accessories.

Recognizable by its iconic three stripes, the Adidas logo symbolizes the brand’s commitment to performance, quality, and design.

Adidas is at the forefront of sports innovation, developing cutting-edge technologies for footwear and apparel to enhance athletes’ performance

Collaborates with designers, celebrities, and athletes worldwide, creating exclusive collections and partnerships that blend sports and fashion.

Demonstrates a commitment to sustainability through initiatives like the “Adidas Parley” collection, featuring products made from recycled ocean plastics.

Adidas affiliate program has a 7-12% commission rate and a 30-Days cookie duration.

URL: Adidas Affiliate Program

Commission rate: 7-12%

Cookie Duration: 30-Days


  • Global Brand
  • Innovation
  • Lifestyle Appeal


  • Limited High-Fashion Presence


Wiggle was established in 1999 as a small independent bike shop called Butler Cycles, which later evolved into the online retail giant we know today.

Specializes in cycling and triathlon products, offering a wide range of bikes, cycling gear, apparel, and accessories for enthusiasts of all levels.

Wiggle’s product catalog spans from bikes and components to clothing, nutrition, and accessories, having wide needs for cyclists and triathletes.

It is known for offering competitive prices and regular promotions, making it an attractive destination for individuals seeking quality products at affordable rates.

The Wiggle affiliate program has a commission rate of 4% and a 30-Days cookie duration.

URL: Wiggle Affiliate Program

Commission rate: 4%

Cookie Duration: 30-Days


  • Cycling Focus
  • Diverse Products


  • Limited to Cycling and Triathlon

Columbia Sportswear

Columbia Sportswear was founded in 1938 by Paul Lamfrom, a German immigrant, in Portland, Oregon, USA. Columbia Sportswear is a famous outdoor and activewear brand that offers an affiliate program that allows partners to earn commissions by promoting their high-quality gear and apparel designed for outdoor enthusiasts.

Columbia Sportswear specializes in outdoor apparel, footwear, and accessories suitable for various activities including hiking, camping, skiing, and everyday outdoor wear.

Affiliates can promote a wide range of products having different seasons ensuring relevance throughout the year.

Affiliates may have access to exclusive promotions, discounts, and early access to new product releases to incentivize their audience.

Columbia Sportswear affiliate program has a 21-day cookie duration and a 10% commission rate.

URL: Columbia Sportswear Affiliate Program

Commission rate: 10%

Cookie Duration: 21-Days


  • Outdoor Focus
  • Quality
  • Sustainability


  • Limited Fashion Appeal

Champs Sports

Champs Sports was established as the “Athlete’s Foot” in 1974, and Champs Sports evolved into its current form. Over the years, Champs Sports has become a significant player in the athletic retail sector.

The brand excels in athletic footwear, apparel, and accessories, having a wide collection of famous sports brands.

Recognized for its influence on urban fashion and streetwear, Champs Sports seamlessly combines athletic performance with contemporary style.

Champs Sports provides a range of officially licensed team merchandise, allowing supporters to showcase team spirit.

URL: Champs Sports Affiliate Program

Commission rate: Varies

Cookie Duration: Varies


  • Athletic Fashion
  • Team Merchandise


  • Limited to Urban Fashion


SurfStitch was founded in 2007 in Australia, evolving into a leading online destination for surf and action sports enthusiasts.

Specializes in surfwear, streetwear, and accessories, catering to individuals passionate about surf and action sports lifestyle.

SurfStitch offers a comprehensive product range, including surfboards, swimwear, apparel, and accessories, appealing to those who embrace an active and outdoor lifestyle.

Actively engages with the surf and action sports community through events, sponsorships, and collaborations, fostering a sense of camaraderie among enthusiasts.

SurfStitch affiliate program has a commission rate of 10% and a 30-Days cookie duration.

URL: SurfStitch Affiliate Program

Commission rate: 10%

Cookie Duration: 30-Days


  • Surf and Action Sports Focus
  • Global Reach


  • Niche Market Appeal


The world of sports affiliate programs offers a dynamic landscape for influencers and marketers alike. From renowned global brands like Nike and Adidas to specialized retailers like Champs Sports and SurfStitch, these programs provide opportunities to monetize passion and promote high-quality sports products. Whether your audience is into fitness, outdoor activities, or team sports, the diverse range of affiliate programs ensures a perfect match. As the intersection of sports and commerce continues to thrive, joining these affiliate programs opens the door to a winning combination of passion-driven promotion and financial reward. Get ready to score big in the realm where sports and affiliate marketing come together.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top